PORTFOLIO SAMPLES
* Strategize and direct initial start up launch and grand opening
* Create content pillars and sub-pillars for multi-layer brand development
* Establish brand identity and narrative around "home" and "handmade"
* Connect people with makers to become loyal customers
* Create a culture of hospitality and family
ChallengEs and GOALS:
* Create a Community of Artisans to link arms and set their mark on the world around them
* Create an inviting physical environment to invoke feelings of "home"
* Host artisan demonstrations and festival events
* Host monthly classes and meet-ups for the community
* Leverage User-Generated Content
* Create an original digital presence
* Create brand assets
* Establish social media channels and mailing list
* Utilize targeted ads, SEO, analytics
Strategies and VISION:
* Executed all strategy items
* Added a coffee shop to complete vision
* Created all necessary brand assets and media channels
* Created content for all publishing
* Exceeded goals and attracted over 75 resident artisans * Hosted a grand opening celebration that drew over 800+ people
* Established a destination location for the community
RESULTS:
A collective community of retail Artisan Shoppes paired with a gourmet coffee shop all under one roof.
URBAN SCHACK
Christian faith based international 501c3 organization dedicated to humanitarian projects that alleviate poverty and spread the gospel.
* Establish brand narrative around humanitarian projects
* Raise funds for organization's mission
* Connect donors & volunteers to projects
STARVE POVERTY INTERNATIONAL
ChallengEs and GOALS:
* Interview recipients of past projects and tell their stories through a variety of digital platforms
* Frame the assets of the organization to highlight their impact on communities
* Establish social media channels and mailing list
Strategies and VISION:
* Created all necessary brand assets and media channels
* Created media content for all publishing
* Organized fundraising events and successfully exceeded organization's financial goals
RESULTS:
* Create authentic content by traveling to Israel
* Film behind the scenes harvesting of raw materials
* Interview the makers about the process
* Create a narrative around the history and uniqueness of the raw materials
* Tell the story of the brand's birth and heritage
* Create a series around the raw materials and how they can be used
* Create an original digital presence
* Create brand assets
* Utilize targeted ads, SEO, analytics
* Establish social media channels and mailing list
Strategies and VISION:
* Executed all strategy items
* Created all necessary brand assets and media channels
* Created content for all publishing for various media outlets, website and social
* Sales on existing products increased by 300%, new product launches were 90% above projection
RESULTS:
* Relaunch from existing brand
* Establish new brand identity and narrative around products harvested from Israel
* Educate customers on product ingredients
* Capture new loyal customers that are invested in the brand for future products
ChallengEs and GOALS:
Skin Care company focusing on organic ingredients sourced from the Dead Sea and surrounding areas.
the believe company
* Strategize and direct initial start up launch and grand opening
* Establish brand identity and narrative
* Educate customers on what it means to be "deeply rooted"
* Capture new loyal customers that are invested in the brand for future products
* Establish brand around owner and showcase personality
* Interview and highlight owner to tell the stories of being deeply rooted
* Create content for daily social media journals for lifestyle inspiration
* Film and photograph owner, products and inspiration stories for various media deployment
* Create an original digital presence
* Create brand assets
* Establish social media channels and mailing list
* Utilize targeted ads, SEO, analytics
* Executed all strategy items
* Created all necessary brand assets and media channels
* Created content for all publishing for various media outlets, website and social
* Initial sales exceeded projections
* Social channels reached targets organically before paid promotions
ChallengEs and GOALS:
Strategies and VISION:
RESULTS:
